Nk’uko bihagarariye ibiryo gakondo by’Abayapani, sushi yavuye ku buryo ikoreshwa mu buryo buryoshye bwo mu karere igera ku rwego mpuzamahanga rw’ibiryo. Ingano y’isoko ryayo, imiterere y’akarere n’uburyo iteye imbere bigaragaza ibi bikurikira by’ingenzi:
Ⅰ. Ingano y'isoko ku isi n'iterambere
1. Ingano y'isoko
Ingano y'isoko rya resitora na kioski ku isi ya sushi yageze kuri miliyari 14.4 z'amadolari y'Amerika mu 2024 kandi biteganijwe ko iziyongera zikagera kuri miliyari 25 z'amadolari y'Amerika mu 2035, hamwe n'igipimo cy'izamuka ry'ibiciro ku mwaka (CAGR) cya 5.15%. Mu rwego rw'isoko, serivisi zo kuriramo ziganjemo (zifite agaciro ka miliyari 5.2 z'amadolari y'Amerika mu 2024), ariko gutwara no gutanga ibicuruzwa ni byo byiyongera cyane, biteganijwe ko bizagera kuri miliyari 7.9 z'amadolari y'Amerika na miliyari 7.8 z'amadolari y'Amerika mu 2035, bigaragaza icyifuzo cyo korohereza abantu.
2. Ibitera iterambere
Imiterere y'imirire myiza: 45% by'abaguzi ku isi bahitamo indyo yuzuye, kandi sushi yabaye amahitamo ya mbere kubera ko ifite karori nkeya hamwe na aside fatty acide nyinshi za omega-3. Kwagura icyitegererezo cy'ibiryo byihuse (QSR): Ahantu ho gucururiza Sushi na serivisi zo gufata imodoka bituma habaho iterambere. Biteganijwe ko QSR iziyongeraho 8% buri mwaka mu myaka itanu iri imbere. Urugero, Poke Bar na Sushi Train muri Leta Zunze Ubumwe za Amerika bikwirakwizwa n'abaturage bo mu mijyi binyuze mu gutumiza utuzu two kwikorera. Guhuza isi n'umuco: Ibiryo by'Abayapani birakunzwe ku isi yose, ikoreshwa rya sushi muri Brezili, mu Bwongereza no mu bindi bihugu ryariyongereye cyane, kandi ibigo nka Nobu birimo guteza imbere iterambere mpuzamahanga ry'uburambe bwo ku rwego rwo hejuru.
Ⅱ. Imiterere y'isoko ry'akarere
1. Amerika ya Ruguru (isoko rinini)
Byagereranyijwe kuri miliyari 5.2 z'amadolari y'Amerika mu 2024 kandi byitezwe ko bizaba miliyari 9.2 z'amadolari y'Amerika mu 2035, aho igipimo cy'izamuka ry'umwaka cya 7%. Biganjemo Leta Zunze Ubumwe za Amerika: Imijyi nka New York na Los Angeles ifite sushi zo mu rwego rwo hejuru za Omakase na sushi zihendutse, kandi gukundwa kwa za terefone zo gutwaramo byariyongereye. Imbogamizi: Urusobe rw'ibicuruzwa rushingiye ku biryo byo mu mazi bitumizwa mu mahanga, kandi ibiciro birahindagurika cyane.
2. Uburayi
Igipimo ni miliyari 3.6 z'amadolari y'Amerika mu 2024 kandi biteganijwe ko kizaba miliyari 6.5 z'amadolari y'Amerika mu 2035. Ubudage bufite 35% by'umugabane (umugabane munini mu Burayi), naho Ubufaransa n'Ubwongereza bifite 25% muri rusange. Ubukene bwa sushi y'abarya inyama bwariyongereye, kandi imijyi nka Londres na Berlin yateje imbere udushya mu gace runaka (nk'isushi irimo ibintu byo mu gace).
3. Aziya-Pasifika (ahantu gakondo ho hagati na moteri igezweho)
Ubuyapani: Ni ubwa mbere mu guhanga udushya mu ikoranabuhanga, bufite ibikoresho bizwi cyane mu buryo bwikora (udupira 6 tw’umuceri twakozwe mu isegonda 1), ariko ubwinshi bw’isoko ryo mu gace bwatumye bujya mu mahanga. Ubushinwa: Ubushinwa bw’Iburasirazuba bugira 37% by’amaduka (cyane cyane muri Guangdong na Jiangsu), kandi ikoreshwa rya buri muntu riri munsi ya yuan 35 (birenga 50%). Kwagura ikirango cy’Ubuyapani: Sushiro irateganya gufungura amaduka 190 mu Bushinwa mu myaka 3; umubare w’amaduka ya Hama Sushi wiyongereye uva kuri 62 ugera kuri 87, kandi iduka rya mbere i Beijing rigurisha miliyoni 4 z’amayuan buri kwezi. Urufunguzo rwo gushyira ibicuruzwa mu gace: KURA yavuye mu Bushinwa kubera ibikoresho bishya n’ibiciro biri hejuru, bigaragaza ko amasosiyete akomeye agomba kumenyera ibyo akunda mu gace (nko kongeramo ibiryo bishyushye). Aziya y’Amajyepfo y’Amajyepfo: Singapuru na Tayilande byabaye ahantu hashya ho gukura, kandi amasosiyete akomeye nka Shinji by’i Kanesaka yahatuye.
4. Amasoko ari kuzamuka (Uburasirazuba bwo Hagati, Amerika y'Epfo)
Uburasirazuba bwo Hagati bwazanye ibirango bya sushi binyuze muri "Belt and Road Initiative" (nk'iya Zuma i Dubai), naho Amerika y'Epfo ihagarariwe na resitora ya Osaka yo muri Peru, ihuza udushya two mu mafi yo muri ako gace.
ⅢIbyerekezo by'ikoreshwa ry'ibicuruzwa n'udushya mu bicuruzwa
1. Guhinduranya ibicuruzwa
Impinduka mu buzima no mu bimera: Sushi y’abarya ibikomoka ku bimera ikoresha tofu n’ibindi bimera bisimbura ibikomoka ku bimera, hamwe n’ibirango nka Yo! Sushi ikora neza umunyu wa sodiyumu n’ibintu bikomoka ku bimera. Gutandukanya ubwoko bw’ibiryo byo guteka: Sushi gakondo ni yo ikoreshwa cyane, sushi ivanze (nk’imizingo ya avoka) irakunzwe cyane mu Burengerazuba bw’isi, kandi sushi yihariye ihuye n’ibyo umuntu akeneye. Guhanga udushya mu imurikagurisha: Amasomo yo guteka Sushi n’amafunguro ya gamified (Sushi Lang APP ku bw’amahirwe) byongera ubunararibonye.
2. Ikoranabuhanga rikoresha ikoranabuhanga mu gukora neza
Gukwirakwiza ibikoresho byikora: Abatetsi ba robo zo guteka sushi bazamura urwego rw’ubuziranenge, kandi sisitemu zo gutwara imizigo zikoresha ikoranabuhanga zigabanya ikiguzi cy’abakozi (igihe gito kigera kuri 70%). Gushyira mu bikorwa aho ibicuruzwa biherereye: Ubushinwa Sushi Lang ikoresha foie gras za Shandong na Dalian sea urchins, bigabanya ikiguzi ho 40%; Xinjiang salmon yasimbuye icyifuzo cyo gutumiza ibintu mu mahanga.
ⅣIbibazo n'ibisubizo by'inganda
1. Uruhererekane rw'ibicuruzwa n'umuvuduko w'ikiguzi
Ikiguzi cy'ibiryo byo mu mazi byiza cyane kigira 30%-50% by'amafaranga akoreshwa mu bikorwa, kandi amakimbirane ya politiki (nk'intambara y'ubucuruzi hagati ya Leta Zunze Ubumwe za Amerika n'u Bushinwa) yongera ibiciro by'ibicuruzwa biva mu mahanga. Ingamba zo guhangana n'ibi: Gushyiraho ibigo by'inganda mu karere (nk'ibimera bya Fujian bingana na 75% bya resitora z'Abashinwa bo mu Buyapani) no guha ababicuruza bo mu gace.
2. Gukurikiza amategeko no gukomeza kubaho
Ingaruka ku mutekano w'ibiribwa: Ibiryo byo mu mazi bibisi bigomba kugeragezwa cyane. Nyuma y'uko Ubushinwa busubukuye gutumiza ibicuruzwa byo mu mazi hanze y'uturere 10 tw'Ubuyapani, igihe cyo kwishyura ibicuruzwa kuri gasutamo kizongerwaho iminsi 3-5, kandi ikiguzi cyo kubahiriza amategeko kiziyongeraho 15%. Uburyo bwo kurengera ibidukikije: guteza imbere gupakira ibintu bishobora kwangirika no gucunga ibiribwa bidasesagura, kandi 62% by'abaguzi bakunda ibiryo byo mu mazi birambye.
3. Irushanwa rikomeye ku isoko
Ubwinshi bukomeye: ikoreshwa rya buri muntu mu bicuruzwa byo hagati n’ibyo hasi ryagabanutse rigera munsi ya yuan 35, kandi ikoreshwa ry’ibicuruzwa byo hejuru rishingiye ku gutandukanya (nk’ibiryo bya Omakase). Inzira yo gukemura ikibazo: kwihuza no kugura ibicuruzwa bikomeye (nk’ibiganiro no guhuzwa kwa Sushi na Genki Sushi), n’ibicuruzwa bito n’ibiciriritse byibanda ku bintu bitandukanye (nk’ibicuruzwa byo mu maduka manini bya sushi).
Ⅴ. Ibyiza by'ejo hazaza
Moteri zikura: kugabanya ikiguzi cy'ikoranabuhanga (ibikoresho byikora), guhanga udushya mu buzima (menu zishingiye ku bimera, zifite karori nke), n'amasoko ari kuzamuka (Aziya y'Amajyepfo y'Uburasirazuba, Uburasirazuba bwo Hagati) ni byo byerekezo bitatu by'ingenzi. Icyerekezo cy'igihe kirekire: Ishingiro ry'ikwirakwizwa rya sushi ni ipiganwa ry' "ubushobozi bwo gushyira mu mwanya w'abantu + ubushobozi bwo guhangana n'uruhererekane rw'ibicuruzwa" - abakinnyi batsinze bagomba kuringaniza ubuhanga gakondo n'ibyo abantu bakunda mu gace batuyemo, mu gihe batsindira icyizere n'uburambe. Kuva mu 2025 kugeza 2030, Aziya-Pasifika byitezwe ko izakomeza kugira umuvuduko w'izamuka ryihuse (CAGR 6.5%), hagakurikiraho Amerika y'Amajyaruguru n'Uburayi, kandi ubushobozi bw'amasoko ari kuzamuka ntabwo burashyirwa ahagaragara.
Melissa
Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Urubuga: https://www.yumartfood.com/
Igihe cyo kohereza: Kanama-07-2025